Interactive elements: Interactive Slider, Animated Elements
Event tracking: Slider Movement, Mouse-Over
Suitable for: Products with multiple key characteristics, Highlighting a certain product feature
This banner concept is focused on giving the opportunity to filter the target audience by interacting with the creative based only on the problems the supplement solves.
The first slide of the banner contains three main situations when the product helps. There is no branding, no company logo because we want to get the users attention without the bias for the ad itself, the company or the product. The goal of this view is to earn the attention of the people who need the product and are the core clients. The lower part of the banner contains the interactive slider bar and call-to-action text to reveal the solution of these problems.
Once the user activates the slider – the second slide of the banner is visible. It is a standard showcase which introduces the product – the brand, a large image of the supplement and a short descriptive ad text. There is a call-to-action button which leads to the client’s website for further info and check-out option. This slide has one purpose – to show the solution of the problem – the product – when the user has invested his/hers attention and is eager and curious to find out what is the remedy. In this exact moment the product is shown as you see it in the pharmacy.
The concept is perfect if you want to highlight a certain product/service and introduce it to your users in a creative and non-intrusive way.
Give it a try
Suitable for your business? Explore the possibilities with this HTML5 banner concept now!