Explorer – Building Materials Solutions

Description:

A frequent challenge in display ads is that we want to tell so much information, but we cannot place everything in one image and one container. That is why we divided the space into two zones – one with in-banner brand video with subtitles to instantly grasp the users attention. And the other – an interactive zone with multiple tabs with information. The main goal is to show how the company can optimize comfort, energy and indoor air quality in homes. This is why we set focus on the main USPs and communicate them to users while still on banner-level. The large call-to-action buttons urge users to click and find out more about the services. The overall theme is minimalistic and in tune with brand colors and creative theme.

Description:

As part of the creative mix we added two more HTML5 banners for the client. Both use the slide-to-reveal concept which in this case is used as an intriguing way to show exactly how the products can benefit consumers. By moving the slider the user can see a “before and after” of installing rooftop windows. This is a perfect example of positive user experience with a strong advertising message. While the user is having fun moving the slider – they are receiving a visual representation of how the product can improve their home!