Event tracking: Mouse-Over, Video Play, Video Click
Suitable for: Setting focus on a promotional/product video, Brand building
Here we have an HTML5 banner example which focuses on simplicity, has a neat layout and grasps attention in a non-intrusive way.
The banner itself is focused on brand identity, setting focus on the logo, product bottle and custom shot influencer video. Certainly, the embedded video steals the show. However, dynamic creatives aren’t one-size-fits-all. Videos are great for telling complex or emotional stories, making it ideal for brand building. Here the 4:3 video format sits perfectly on the banner. We recommend you to produce square-ish videos because on mobile the image is way more engaging and visible. The video starts playing on its own and as soon as the user scrolls the ad into view the video is already in action. This helps grasp user attention instantly and the large renowned Pepsi logo does its job.
This concept is great if you are looking for a simple yet effective approach for your creative strategy. Videos offer lots of visual information and can convey the ad message effectively on their own. If you are looking to highlight a promotional clip – this HTML5 in-banner video concept is the way to go.
Give it a try
Suitable for your business? Explore the possibilities with this HTML5 banner concept now!