Recommendation Chat Widget Strategy – Product Promotion

 


 

Client: Cocosolis

Interactive elements: Chat window

Event tracking: Scroll, Emoji Selection, Mouse-Over

Suitable for: Spreading awareness for a certain product/service, Brand building, PR booster 

Interactions
9/10
Clicks
10/10
Content
7/10

Client: Cocosolis

Interactive elements: Chat window

Event tracking: Scroll, Emoji Selection, Mouse-Over

Suitable for: Spreading awareness for a certain product/service, Brand building, PR booster 

Interactions
9/10
Clicks
10/10
Content
7/10

 


 

We achieved amazing results with this format with a CTR of above 3.2% and Engagement Rate of about 5%. This concept can be used in a variety of ways and here are just a few examples:

  1. For product campaigns using influencers for mass reach;
  2. Instead of focusing on a certain person/influencer with their name and photo, the banner can display the brand logo and name instead. In this way the brand itself is “messaging” users directly with new promotions, offers, custom promo codes.
  3. Publishers can also use this format to boost traffic to a certain PR article in the website or just overall engage users with their content.

In the example we have displayed here we used the format for a two step strategy for a cosmetic company. First, users were shown the first banner in which an influencer let’s them know about an exfoliating product and urges them to react with an emoji and click on the link to learn more. The text messages provide info about the product itself while the images give a visual representation to further portray the product in full. Once familiarized with the products, all users which had interacted with the first creative were remarketed with the second banner. This time it was as though the brand itself was sending them a message and even providing them with a limited time promo code for a discount! The concept proved very successful in terms of user engagement as it creates a sense of personal approach and communication between the client and brand.

We achieved amazing results with this format with a CTR of above 3.2% and Engagement Rate of about 5%. This concept can be used in a variety of ways and here are just a few examples:

  1. For product campaigns using influencers for mass reach;
  2. Instead of focusing on a certain person/influencer with their name and photo, the banner can display the brand logo and name instead. In this way the brand itself is “messaging” users directly with new promotions, offers, custom promo codes.
  3. Publishers can also use this format to boost traffic to a certain PR article in the website or just overall engage users with their content.

In the example we have displayed here we used the format for a two step strategy for a cosmetic company. First, users were shown the first banner in which an influencer let’s them know about an exfoliating product and urges them to react with an emoji and click on the link to learn more. The text messages provide info about the product itself while the images give a visual representation to further portray the product in full. Once familiarized with the products, all users which had interacted with the first creative were remarketed with the second banner. This time it was as though the brand itself was sending them a message and even providing them with a limited time promo code for a discount! The concept proved very successful in terms of user engagement as it creates a sense of personal approach and communication between the client and brand.

Give it a try

Suitable for your business? Explore the possibilities with this HTML5 banner concept now!